Influencer marketing – what is personal, what is commercial?

Top athletes and advertising in social media are a delicate field. Where does personal mail stop, where does commerce begin? The judgement of the Fairness Commission in the case of Jolanda Neff has caused a stir, the uncertainty is great. After the discussion at the sports forum "Influencer and the case of Jolanda Neff" it is clear, according to the experts, that she has not done much wrong - she is rather a victim.

Photo: Gabriele Griessenböck

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