The Eisgenoss is here! A new type of ice hockey puck with an integrated chip is revolutionizing the world of sport. The puck is being released in a limited edition in gold, silver and conventional hard rubber and heralds a new era. It combines collector's value and technical innovation, and the sale of the special puck also supports young Swiss ice hockey talent.
SIHF, Philoro and Vivents created and launched it - I had the pleasure of presenting the world premiere in Zurich's Aura.
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