The power of communication: Swiss Ice Hockey voted "Best Team in 70 Years”

As part of the SRF Sport Awards 2020, the Swiss Ice Hockey national team was voted "Best Team in 70 Years". During the period between 2016 and 2019, we consulted the "Nati" in the areas of media coaching and strategic communication and, together with the team’s management at the time, laid the foundation for recognizing opportunity following a disappointing showing at the Pyeongchang Olympics. Three months later, the team won a silver medal at the IIHF World Championships in Copenhagen. (Photo Fresh Focus)

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