Teamwork between Swiss Ice Hockey and Geigele Communications
At the Olympic Games in Pyeongchang 2018, the Swiss Ice Hockey team, who left for South Korea with great ambitions, was defeated in the round of sixteen. At the world championship in Denmark they reached the final – and almost became world champions. “In February, they called me a fool”, says head coach Patrick Fischer. “Now they call me a hero. But actually, I’m only a sportsman who gives his best – sometimes it goes wrong, sometimes it goes right.”
How to communicate defeats and victories appropriately is one of the goals of the strategic cooperation between the Swiss Ice Hockey Federation and Geigele Communications, which exists for two and a half years now. This incorporates, among other things, media training with those responsible.