Promoting young talent with a vision

The UBS Kids Cup was launched in the context of the 2014 European Championships in Zurich. Swiss Athletics and UBS wanted to take advantage of the spirited enthusiasm surrounding the marquee event to position Swiss Athletics for the long haul. And based on the latest results at the ultra-successful European Championships in Munich 2022, it clearly worked. Two of the medal winners from Munich were recently the focus of a UBS panel discussion. One thing’s a given: Neither Simon Ehammer nor Ditaji Kambundji will be contempt to rest on their early-career laurels.

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