Influencer marketing in sports – what’s okay and what isn’t?
Athletes and advertising on social media? This is a hard nut to crack, because: Where does the personal opinion end? Where does the commercial interest begin? And what does the recent rebuke by the Lauterkeitskommission to well-known Swiss athletes mean for influencer marketing in sport? Janine Geigele and Thomas Meier from the Swiss Fairness Commission will be discussing this at the Swiss Sports Forum in Lucerne on 28 November 2019. Photo: Valeriano Di Domenico