Crisis communication begins long before the crisis itself!
That was exactly the focus of two intensive days of crisis and media training with the PostFinance media team.
How do I convey key messages in a way that works for the media?
How do I appear authentic, credible, and convincing on camera?
And how do I prepare for critical situations before they arise?
Together, we refined key messages, practiced media appearances, and worked through crisis scenarios. Because effective crisis communication is not created in the heat of the moment, it is built through preparation, practice, and clear processes.
Many thanks for the committed participation of Dörte Horn, Roswitha Portmann, Xhetare Rexhaj, Thomas Ammann and Roland Binz from BINZ Consulting GmbH.