Video conference with Alan Roura: Vendée Globe 2020 in focus

We recently organized a media round table for our client La Fabrique Sailing Team and skipper Alan Roura ahead of their 2nd Vendée Globe participation. Due to the corona pandemic neither on site nor in person, but instead by means of a video conference. The result was nonetheless positive: plenty of happy faces and subsequent media coverage in some of Switzerland’s most prominent media outlets (photo Laurent Darbellay)

Media Relations for PluSport

As part of our communications mandate for the Swiss center of competence for sport, disability and inclusion – PluSport we’ve recently placed a small series of with noted Swiss publications. Case in point: Last Sunday’s feature on 17-year-old para-swimmer and world record holder Nora Meister in Sonntagsblick.

https://tinyurl.com/yakaywjy

Training in extraordinary times

The preparations for this summer’s Olympic Games are being strongly influenced by the corona virus. The most recent episode of her “road to Tokyo” video series highlights how Olympic champion and Geigele Communications client Nicola Spirig is trying to cope with increasingly difficult circumstances in her approach of the Tokyo games. https://tinyurl.com/rmsungc

(Photo: Kirsten Stenzel)

Media Round Table with Jolanda Neff

2017 mountainbike world champion and Geigele Communications client Jolanda Neff met with the media for the first time since her nearly fatal crash in December this past Saturday. Visibly in good spirits, Neff continues to eye a start at the Tokyo Olympics but also explained: “My health is my first priority. I need to give myself the proper time to heal.” (Photo: Armin Kuestenbrueck)

Hosting the 25th Business and HR Forum Bern

Valuable insights, exciting speakers and memorable appearances by former world-class runner Anita Weyermann and nationally recognized author and cabaret artist Baenz Friedli: this year’s Business and HR Forum Bern by WKS KV Bildung was a great success with over 1,000 guests in attendance. The evening’s overriding theme: Curse or blessing? It’s a matter of context!

Operation (social media) communication

Thanks to social media, athletes are tempted to communicate directly from the hospital bed at an unprecedented rate. Le Matin Dimanche wonders if and how such a practice can boost or harm an image. We were happy to share our opinion. Full Article

That was our 2019

Shootings, media training, crisis communication – and of course lots and lots of sport: 2019 was as exciting as it was varied for us. A big thank you for all the exciting assignments. And a big thank you to Carol Steimle, who is moving on after two years with Geigele Communications. Carol, the time with you was great! Patrick Y. Fischer has joined the team. Welcome to the team!

Photo: Valeriano Di Domenico

«Athletes are more in demand than ever before»

«Swiss athletes can hardly save themselves from requests to advertise on Instagram. Companies have recognized: Athletes are born influencers.» You can read the exciting article from the NZZ am Sonntag of 8 December 2019 with inputs by Janine Geigele here.

Influencer marketing – what is personal, what is commercial?

Top athletes and advertising in social media are a delicate field. Where does personal mail stop, where does commerce begin? The judgement of the Fairness Commission in the case of Jolanda Neff has caused a stir, the uncertainty is great. After the discussion at the sports forum “Influencer and the case of Jolanda Neff” it is clear, according to the experts, that she has not done much wrong – she is rather a victim.

Photo: Gabriele Griessenböck