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There is the gradual crisis and the sudden crisis. When they occur, things quickly become serious. A strategy is needed to defuse and manage negative events with communicative measures. In this way, a crisis can even become an opportunity.
Crises come gradually or suddenly. We set out possible crisis scenarios in a matrix. The key is to prepare for possible crises in good times and then act quickly and professionally when worst comes to worst. In addition, we know from many years of journalistic experience what is relevant for the media and what questions they ask during a crisis.
Experience has shown the right strategy determines success. Only if you know exactly how you want to react and act in the event of a crisis can a crisis be used as an opportunity. The development of a sound crisis strategy and the organization of the exact preparation are indispensable.
Crises require clear and rapid communication. Messages and wordings are defined accordingly, media releases prepared and timelines recorded. In case of an emergency, the right document is already at hand.
An appearance in the media offers a great opportunity. Especially in a crisis situation. Through our media coaching, we help our clients to successfully master their public appearance even in a crisis situation and to use it as an opportunity.
Those who use good times to prepare for bad times can successfully navigate crises. With many years of experience in crisis management, we know the important measures required for successful crisis communication: