When Patrick Fischer was named head coach of the Swiss national ice hockey team, it surprised many in the sport. For four years, Geigele Communications subsequently worked with Patrick as part of a consulting mandate for the Swiss Ice Hockey Federation. Together, key messages were developed, on-camera trainings were conducted and Patrick was prepared for even the most unpleasant of interview questions. The mandate culminated at the 2018 IIHF world championships, where Team Switzerland skated to a historic silver medal. Today, Patrick enjoys great success as a sought-after keynote speaker while continuing to lead the Swiss national team.