Athlete Management - Geigele Communications

Athlete Management

Top athletes want to win. We support them by having their backs and by advising them on management issues: in negotiations with organisers, contract matters and when consulting with sponsors.

We support Nicola Spirig, Daniela Ryf, Sina Frei, Marlen Reusser, Max Studer, David Habluetzel and Nevin Galmarini. Furthermore, we supported Jolanda Neff, Viktor Roethlin, Patrick Fischer, Alan Roura and Patrik Waegeli. More on our former mandates >>

  • Consulting services, contract negotiations
  • Media positioning and placement
  • Media coaching
  • Sponsorship servicing
  • Sponsorship acquisition

Our core value: mutual trust.

Crisis Communication

Crises have a way of appearing out of the blue. When a crisis strikes, active communication is crucial. In order to contain potential damage, we work with our clients in good times to prepare for emergencies.

  • Risk evaluation, anticipation and preparation
  • Strategy development and structural organisation
  • Definition and placement of key wordings and messages
  • Rapid, proactive response management
  • Media coaching

Our keys: direct, open, honest.

Crisis Communication - Geigele Communications
Public & Media Relations - Geigele Communications

Public & Media Relations

Those in the public eye want to be perceived positively; messages are to reach their destination. We prepare our clients by means of media training and support them with our strong media contacts.

  • Positioning - conception, strategy and implementation
  • Media coaching, incl. on-camera training
  • Media relations / management of media enquiries
  • Creation and distribution of media releases
  • Organization and moderation of media conferences

Our aim: professional interaction with media professionals.


Live performances are a unique challenge. Presenting a gala, leading through an anniversary or hosting a panel discussion, we hit the right key at each event and approach it with a sense of humour and a touch of charm.

  • Multilingual and on-point
  • Humorous and charming
  • In tune with the event’s or audience’s nature
  • Empathetic and sincere

Our approach: multilingual, dramaturgically trained, stylistically on point.

Presenting - Geigele Communications


Athlete Management Viktor Roethlin - Geigele Communications

Janine Geigele worked hand in hand with Swiss marathon champion Viktor Roethlin during her time with Weltklasse Zürich and the 2014 European Athletics Championships in Zurich.

Presenting - Geigele Communications

Sponsors value exclusivity, image and quality content. The latter isn't always easy to achieve, but intriguing questions in a comfortable setting can go a long way with Roger Federer.

Crisis Communication in Sports - Geigele Communications

Navigating through thin ice after a tough loss or controlling emotions following a big win - communication is all about striking the right balance.

Public & Media Relations - Geigele Communications

Managing inquiries from the likes of the New York Times, El Pais, L'Equipe, CNN and BBC for team Alinghi and team Shosholoza; the 32. America's Cup in Valencia (ESP) was a worldwide media phenomenon.

Crisis Communication in Sports - Geigele Communications

Swiss wrestler Martin Grab's initial reactions after a positive doping test were "shock, disbelief and uncertainty". We helped him recover with a transparent communications strategy.

Athlete Management Patrik Waegeli - Geigele Communications

Geigele Communications turned the story of Switzerland’s “fastest farmer” Patrick Waegeli into a thing in the summer of 2020.

Presenting - Geigele Communications

Mika Häkkinen, Nico Rosberg, Ed Moses, Michael Johnson, Boris Becker, Luis Figo and Usain Bolt at the Laureus World Sports Awards in Monaco: a glamorous stage when on call for TV24.

Athlete Management Alan Roura - Geigele Communications

In the four years between, Geigele Communications successfully placed the Geneva-born skipper Alan Roura in the Swiss-German media, telling the young sailor’s story.

Athlete Management Nevin Galmarini - Geigele Communications

After missing nearly two years due to injury, Olympic snowboarding champion Nevin Galmarini is back on the slopes. We accompany him in the areas of communication and media relations.

Athlete Management Daniela Ryf - Geigele Communications

Our job is to have Ironman world champion Daniela Ryf's back - especially when it comes to her media and public affairs.

Athlete Management Jolanda Neff - Geigele Communications

Geigele Communications supported Jolanda Neff over a span of five years, accompanying her ascent to the top of the MTB world.

Athlete Management Patrick Fischer - Geigele Communications

For four years, Geigele Communications subsequently worked with Patrick Fischer as part of a consulting mandate for the Swiss Ice Hockey Federation.

Presenting - Geigele Communications

Hosting the opening media conference, a player's welcome and a sponsorship interview with Roger Federer; the 2019 Laver Cup in Geneva with tennis icons Roger Federer, Rafael Nadal and Bjorn Borg on hand.

Presenting - Geigele Communications

Athletics stars Asafa Powell and Yohan Blake from Jamaica: Interviewing fast men in front of the TV cameras.

Referenzen - Geigele Communications

32. America´s Cup
Athletics Champions Night
Audi Kieler week ... - and many more

Athlet Management Nicola Spirig - Geigele Communications

Fulfilling her role as a mother of three, Olympic triathlon champion Nicola Spirig usually has her hands full. We support her en route to her fifth Olympic Games.

Public & Media Relations - Geigele Communications

47 competitions, 50 nations and 2,000 media representatives at the 2014 European Athletics Championships in Zurich: A major event for sports and politics.


Contact us

Have a question or a need? Please reach out to us. We’d be very happy to help.

Contact us