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At the age of 13 Janine was already sitting behind the microphone at a local radio studio, before going on to be one of the first women to present as a sports host on Swiss National television. Her career highlights include hosting shows together with Roger Federer and Usain Bolt, becoming the official Letzigrund stadium announcer “Weltklasse Zürich” at the age of 18 as well as beeing the first woman to chair the Association of Swiss Sports Journalists. Janine has been a fixture in the sports world for over 30 years. Today, the former sports journalist skillfully applies her know-how and her large network as a communications specialist, moderator and during crisis management - not only in the sports sector.
I am always ‘on call’ for my clients, 24/7. As an entrepreneur, I rely on a well-coordinated team and a strong network. I like to compare this with my experience when I was still an active track and field athlete: I start for a team, but end up jumping over the hurdles alone. Without a team behind me, I wouldn't be able to deliver. For me, there is no better moment than celebrating a successful project together with the team.
I am all in for my projects. Crisis communication or big events: I always have to be able to react flexibly and quickly - and always with a sense of humor. I work best under time pressure, with an audience and a lot of action around me.
With digitalisation, the output, pace and channels in the media world have multiplied. Topics are more diverse, «soft news» floods the platforms. Communicating successfully is a complex challenge. My mission is to get the right message across to the target group at the right time via the right channels - whether as «good news» when things are going well or as a «cool down» in a crisis.
Advising athletes on important management issues; navigating top athletes successfully through crises; performing in front of the camera or on stage and moving people with expertise, humour and words. Helping athletes to make a confident public appearance: All this is my professional passion.