Janine Geigele laughing, sitting on a couch with her laptop in her lap

Athlete manage­ment, moderation, PR & crisis communication with passion

Pioneer and communication professional in all areas

At the age of 13 she was already sitting behind the microphone of a local radio studio, she was one of the first women to present as a sports host on Swiss National television and has already moderated a show together with Roger Federer. She was the stadium announcer at Letzigrund and the first woman to chair the Association of Swiss Sports Journalists: Janine Geigele has been a fixture in the sports world for over 25 years. Today, the former sports journalist skillfully applies her know-how and her large network as a communications specialist, moderator and during crisis management - not only in the sports sector.

Always at work for my projects

In the end it has to work out

I work independent of location and time. Because sometimes things have to happen very quickly and you have to react immediately. I am always 'on hold' and ready for action for my projects. As an entrepreneur, I often see myself as a lone fighter, but I always count on a strong team and a broad network when it comes to implementation. I like to compare this with my experience when I was still an active track and field athlete: I start for a team, but end up jumping over the hurdles alone. Without a team behind me, I wouldn't be able to deliver. For me, there is no better moment than celebrating a successful project together with the team.

Janine Geigele as the stadium announcer at Weltklasse Zürich
Janine Geigele and Roger Federer sitting on a couch, making conversation

A reliable partner in crisis communication

Time pressure, audience and lots of action

I am all in for all my projects. Take crisis communication: I have to make decisions quickly and act proactively. On stage, during a presentation, I also have to be able to react flexibly and quickly - and always add a bit of humor. However, at large events I have to keep an overview and be one step ahead. In short: I work best under the pressure of time, with an audience and a lot of action around me.

Communication specialist for good times and bad

We are experiencing a revolution in communication

Digitalization has multiplied the volume, speed and channels in the world of communication. Nowadays, topics are more diverse, people handle information differently. So-called soft news flood the platforms and it’s a lot harder to communicate well. Communicating the right way has become an even greater challenge. Getting the right message across to the right target group at the right moment - whether it's good news or a communication during a crisis - that's my mission.

Janine Geigele as a young athlete jumping over a hurdle


Advising athletes on important management issues. Successfully navigate top athletes through crises. Performing in front of the camera or on stage and moving people with words. Helping top athletes to make a confident public appearance. That is my passion.

Geigele @ Instagram

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